Providing services in town and regional planning, traffic engineering, sustainable transportation planning and urban design.

Furphy Hall - Little Creatures

Planning & Traffic

221 Swanston Street, Geelong

furphy hall
  • Client

    Lion Group

  • Council

    City of Greater Geelong

  • Location

    221 Swanston Street, Geelong

  • Contact

    Aaron Walley and Brian Minogue


Development Summary

Little Creatures Brewery purchased the historic Valley Worsted Mills industrial complex at 221 Swanston Street, Geelong in 2011 as the main brewery and base of operations for the eastern states of Australia. Since opening in 2013, the brewery operation and hospitality offerings have been progressively expanded, with each new addition taking advantage of the unique setting and industrial heritage of the site.

Furphy Hall is the latest addition as part of this transformation. The Hall provides a purpose built and flexible function space for up to 150 persons and complements the existing Little Creatures Canteen and White Rabbit venues.

Project Summary

Continuing our relationship with the Geelong Little Creatures site, ratio: worked closely with the Lion Group project team providing planning and traffic engineering advice throughout the concept development and planning approval stages.

Respect for the heritage fabric of the site was a key aspect of the project. Other key issues that were successfully navigated included the cumulative amenity impacts given the sensitive residential interface to the north of the site, as well as resolving the management of increased traffic and car parking demand respecting the working and public aspects of the wider complex.

ratio: also assisted navigating the complex planning approval history that exists across the site and developed a holistic application strategy coordinated with the project timeframes set by Lion Group that was successful in delivering planning approval on-time.

The reward for our involvement has been the success of the Furphy Hall and the continued success of the Little Creatures Brewery as a benchmark example of the re-use and revitalisation of a key piece of Geelong’s industrial heritage.