243 Franklin Street, Melbourne
Council: City of Melbourne
Location: 243 - 263 Franklin Street, Melbourne
Development Summary: High Rise Multi storey with approximately 330 residential apartments and 70 Hotel apartments
Key Issues: Managing the development of a 50 metre building in an area subject to a height control and within close proximity to the Queen Victoria Market with a preferred 30m height control.
Contact: William Bromhead

Ratio Consultants was engaged to assist with the development of an apartment and residential hotel development containing almost 400 apartments in 3 building forms ranging in height from 10 to19 storeys, in the north of the CBD.
Ratio worked closely with the architect - Hayball Pty Ltd; the architect achieved a contemporary design solution for the site, responding to the interface to the historically significant Queen Victoria Market.
The Challenge:
To maximise the development potential of the site, including:
- The maximisation of a development within the preferred height control limit of 30 metres;
- The provision of an appropriate response to the low-scale heritage precinct to the north and the design objectives of the Design and Development Overlay;
- The provision of the 'missing piece' of a pedestrian link from Franklin Street through to A'Beckett Street and the integration of vehicle access with the pedestrian link;
- The creation of an exemplary contemporary building solution that is respectful of its surrounds and which responds to the irregular shape of the allotment;
- Resolving traffic and access issues; and
- Achieving a timeley decision for the client and avoid VCAT.
The Approach:
Ratio and the consultant team undertook pre-application consultation with Melbourne City Council representatives from both the town planning and urban design units. The project team undertook a comprehensive review of the site and surrounding area, including a number of approved but not yet constructed developments to develop a proposal which responded appropriately to the policy, design and heritage constraints affecting this city location.
Whilst the Design and Development Overlay affecting the site had a discretionary height limit of 30 metres, the project team was able to achieve a building of approximately 56 metres in height by demonstrating that the proposal still met the design objectives of the relevant Design and Development Overlay. This was achieved by incorporating a lower built form towards the frontage of the site and a taller element to the rear away from the sensitive heritage interface.
The Result:
Council issued a favourable planning permit within 3½ months of lodgment, avoiding the need for a VCAT hearing.